Artifact

Artifact, directed by Jared Leto, is a 2013 documentary film that chronicles the tumultuous recording process of 30 Seconds to Mars' fourth studio album, 'This Is War'. The film delves into the creative struggles of the band and their subsequent battle against EMI Records, their then-label. At the onset of the film, the band, consisting of brothers Jared and Shannon Leto, along with Tomo Miličević and Matt Wachter, are in the midst of recording 'This Is War'. The album is a concept effort, and the band is pushing the creative boundaries of their sound. However, as the recording process unfolds, tensions rise between the band members, particularly between Jared Leto and EMI. In 2007, 30 Seconds to Mars signed a four-album deal with EMI, but as the recording of 'This Is War' gets underway, it becomes apparent that EMI is more interested in mass-market appeal than artistic expression. The label demands more commercial production, and as a result, the band finds itself caught between their creative vision and the label's expectations. As the album nears completion, Jared Leto and EMI's management enter a bitter dispute over the control of the band's material and direction. The label, wanting a commercially appealing product, tries to exert control over the creative process, which leads to tension between Jared and the producers. The tension further escalates when the label refuses to support the band's ambitious plans for the album's promotional and marketing campaign. Jared, ever the free spirit and driving force behind the band, finds himself increasingly at odds with the label's more conservative approach to music and marketing. In response, Jared and the band decide to pursue an independent approach, releasing the album without EMI's support, which would set them up for a high-risk gamble in terms of exposure and commercial success. Titled '30 Seconds to Mars vs. EMI', the film takes a dramatic turn as 30 Seconds to Mars takes matters into their own hands, opting for an independent release of 'This Is War'. EMI subsequently takes the band to court, disputing the ownership of the album. In a surprising twist, the band prevails, and a $20 million settlement is reached out of court. Through Artifact, Jared Leto offers a behind-the-scenes look at the band's artistic vision, and his passion for pushing the boundaries of music. Despite the tension with EMI, 30 Seconds to Mars manages to create an album that showcases their innovative sound. The release of 'This Is War' eventually earns them Grammy nominations and significant critical acclaim. Artifact provides an intimate, insider's perspective on the trials and tribulations of the music industry, shedding light on the tensions that often plague artists when trying to balance their creative aspirations with the commercial expectations of their record labels. The documentary serves as a testament to the indomitable spirit of Jared Leto, whose unwavering dedication to 30 Seconds to Mars' vision sees them through a tumultuous time. Ultimately, Artifact emerges as a compelling, behind-the-scenes look at the artistic process, delving into the intricate relationships between music, creativity, and commerce. As Jared Leto reflects on the band's struggles with EMI and the release of 'This Is War', he comes to realize that their creative vision has not only been validated but also has led to unparalleled success, showcasing to the world the unwavering determination and tenacity that defines the spirit of 30 Seconds to Mars. In the end, Artifact stands as a testament to the enduring power of artistic innovation and the indomitable human spirit, serving as a reminder that even amidst turmoil and adversity, creative passion and dedication can triumph over obstacles, yielding a triumph that will be remembered for generations to come.