I'm Not in Love - The Story of 10cc

In a world where creativity knows no bounds, the story of 10cc is one of genius, controversy, and triumph. Formed in the midst of the 1970s' musical explosion, this enigmatic band consisting of Graham Gouldman, Eric Stewart, Kevin Godley, and Lol Creme was never short of brilliant ideas or talent. With hits like "I'm Not in Love," "Dreadlock Holiday," and "Art for Art's Sake," they captured the hearts of millions, but their success was not without its challenges. The original members of 10cc, Graham Gouldman and Eric Stewart, met in the late 1960s as part of the Merseybeat movement in England, playing for obscure bands such as the Mindbenders and the Easy Action. Gouldman, in particular, was already showing a keen ear for songwriting, with hits for Herman's Hermits, like "Bus Stop," and The Yardbirds, like "For Your Love." This laid the foundation for the band's eventual success. As 10cc began to form in the early 1970s, they quickly became known for their innovative sound, blending elements of art rock, pop, and soul to create something entirely unique. With Gouldman's guitar work and Stewart's drumming providing a solid backbone, Kevin Godley and Lol Creme brought their unique perspectives as multi-instrumentalists and vocalists. It was this dynamic and creative energy that propelled 10cc to great heights. One of the band's earliest successes was their first single, "Donna," which was released in 1972. However, it was their second single, "Rubber Ducky," and the debut album "Decadanse," that garnered widespread attention and led to the band signing with Jonathan King's UK Records. This marked the beginning of a fruitful partnership with King, who would become a pivotal figure in the band's early years. Their breakthrough album "Sheet Music" (1974) was a masterstroke, boasting a string of hits like "Wall Street Shuffle," "The Worst Band in the World," and the title track "Sheet Music." This was the period when 10cc's innovative approach to songwriting really came to the fore, blending intricate harmonies, operatic vocals, and an eclectic mix of styles to create something truly groundbreaking. However, it was the 1975 album "The Original Soundtrack" that showcased 10cc's greatest strengths. Featuring the iconic "I'm Not in Love," written by Graham Gouldman, Eric Stewart, and Lol Creme, this song was to become 10cc's signature hit, and a testament to their unique approach to songwriting. The late 1970s were a time of great creative output for 10cc, with albums like "How Dare You," "Dreadlock Holiday," and "Between You and Me" cementing their reputation as one of the most innovative and exciting bands of the decade. However, this was also a period of growing tension within the band. Differences in opinion over touring and recording led to increasing tensions between the band members. In 1976, 10cc's original members decided to split into two separate groups, creating the infamous Godley & Creme, featuring Kevin Godley and Lol Creme, and Graham Gouldman and Eric Stewart continuing as 10cc. This marked the end of an era and was a devastating blow to fans and industry insiders alike. Despite their eventual breakup, the music of 10cc continued to inspire and influence generations of musicians. Collaborations, solo projects, and reunions followed, but the original magic of 10cc was never fully replicated. However, their legacy lives on through the numerous covers, references, and tributes that acknowledge their innovative spirit and boundless creativity. This documentary, featuring contributions from industry legends, band members, and music icons, provides an intimate glimpse into the fascinating story of 10cc. From behind-the-scenes insights into their writing and recording processes to the tensions and politics that fueled their eventual split, this film is a must-watch for music enthusiasts and fans of the enigmatic band. Through the stories of Graham Gouldman, Eric Stewart, Kevin Godley, and Lol Creme, we get a glimpse into the secret to their success and the enduring influence of their music on generations to come.