They Call Me Bruce?

"They Call Me Bruce?" is a 1988 American parody film directed by James Lam, starring Kim Tai-Young, Maria Conchita Alonso, and Ric Murrillo. The movie begins with the character of Bruce, a Chinese immigrant who, through a peculiar resemblance to Bruce Lee, has earned the nickname. Working as a cook in a Chinese restaurant that also serves as a front for the Cosa Nostra's illegal activities, Bruce unknowingly gets entangled in a massive cocaine trafficking operation. The gang, impressed by his striking resemblance, decides to use him as a mule to transport a large amount of 'Chinese Flour,' a.k.a. cocaine, across different states in the U.S. Bruce's life as a cook and a mule takes an unexpected turn as he inadvertently earns a reputation among various law enforcement agencies and the public as a 'Bruce Lee impersonator' due to his striking resemblance to the legendary martial artist. This leads to several comedic events, where Bruce finds himself facing off against different factions, from the U.S. Drug Enforcement Administration (DEA) to a group of local thugs, who mistake him for the real Bruce Lee. Amidst the chaos, Bruce falls in love with a female DEA agent, who initially views him as a key player in the smuggling operation but eventually develops trust and understanding for the man behind the nickname. However, their relationship is put to the test when the truth about Bruce's involvement with the Cosa Nostra is revealed. The movie is a lighthearted, humorous take on typical action films and features a series of comedic misunderstandings and unexpected situations. The narrative is filled with a mix of martial arts action, slapstick comedy, and wacky misadventures that keep the viewer engaged throughout. While it pays homage to Bruce Lee's legacy, "They Call Me Bruce?" pokes fun at the Bruce Lee phenomenon as well. The film features several memorable characters, including a Cosa Nostra leader who is fascinated by Bruce Lee and becomes increasingly obsessed with meeting 'the real Bruce.' The character's fixation serves as both a comedic relief and a narrative point that propels the plot forward. Another notable character is Bruce's restaurant co-worker, who has a flair for dramatic flair and becomes involved in the 'Bruce Lee' impersonation act, which adds to the film's comedic elements. As the story unfolds, Bruce finds himself in various situations where he uses his wits to escape danger and clear his name. Along the way, he also faces numerous obstacles and setbacks, including rival gangs trying to steal the 'Chinese Flour' shipments. However, through it all, Bruce's innocence and his loyalty to his loved ones remain the driving force behind the narrative. "They Call Me Bruce?" is a unique blend of action, comedy, and parody that has garnered a cult following despite its low budget and production values. The film's mix of martial arts sequences, comedic misunderstandings, and witty dialogue has made it a beloved favorite among fans of parody films and Bruce Lee enthusiasts alike.